Students learn the fundamentals of marketing in marketing management, consumer behaviour and marketing research and gain the skills necessary to develop and implement effective marketing strategies. Students can combine their major with this minor in Marketing (for non-business students), and graduate with in-demand skills.
Professional Certificate in Marketing - Certificate Requirements
School of Administrative Studies
Graduating with a certificate: except where otherwise stated, a minimum cumulative grade point average of 4.00 is required to satisfy certificate requirements. Students must also submit application to graduate from a certificate program. Applications should be obtained from and filed with the unit administering the certificate program. Transcript notation that the requirements for a certificate have been completed will be made once the Registrar’s Office has received notice from the unit administering the program. Certificates will not be conferred until candidates have successfully completed an undergraduate degree program if they are simultaneously enrolled in a degree and a certificate program. The Faculty does not award certificates retroactively. Refer to the Academic Standards section for details of the undergraduate certificate minimum standards.
The Honours Minor in Marketing may be combined with any approved non-business Honours program that offers a major/minor option in the Faculties of Environmental Studies, Health, Liberal Arts and Professional Studies, Science, the School of the Arts, Media, Performance & Design, or the Lassonde School Engineering. Students in (a) the BBA program, (b) the iBBA program, (c) the BAS program, and (d) the BA in Business Economics or Financial and Business Economics programs are ineligible to combine their studies with the Marketing Minor. For further details on requirements, refer to the listings for specific Honours programs that may be pursued jointly with other Faculties.
Note: in a major/minor program, a course may count only once toward major credit or minor credit.
Students prior to entering the marketing minor must have completed 30 University credits or the equivalent and attained a minimum cumulative grade point average of 5.00 in their home program at York. The completion of one 4U Math course prior to entering the marketing minor is recommended.