Diploma in Creative Advertising (Seneca College) - Diploma Requirements
This is a joint program which allows students to earn a Seneca diploma in Creative Advertising and a York University Bachelor of Arts degree.
The Creative Advertising program focuses on the strategic planning and creation of advertising and marketing communications for both print and broadcast. Attention is paid to the principles of advertising as they are applied across a broad spectrum of disciplines within the expanding field of advertising and marketing communications. Particular emphasis is placed on creative concept development and the writing of persuasive advertising copy. This program is recommended for students who are interested in the coordination and creation of effective advertising and marketing communications.
Students must have completed two years of a BA program or three years of an honours BA program at York University.